Personalization in tourism marketing has become essential in providing unique and tailored travel experiences. This chapter delves into the integration of artificial intelligence (AI) and user-generated content (UGC) to create personalized travel recommendations. It explores how AI-powered...

The chapter investigates the development of HCI field specifically focused on adaptive interfaces. The approach develops personalization methods which combine multimodal behavioral and physiological data from EEG along with EMG and touch and gesture data to improve usability along with user...

Artificial intelligence (AI) is increasingly used in marketing to deliver personalized messages and services. Although such tools create new opportunities, their acceptance by consumers depends on several factors that go beyond technology itself. This study examines how trust and ethical...

Individualized financial services are becoming more prevalent in the rapidly changing FinTech environment because to attract & retain clients alike. The effect of NLP & AI-driven solutions is profound in how financial institutions interact with their customers. This chapter examines how NLP & AI...

This study introduces a fund recommendation system based on the -greedy algorithm and an incremental learning framework. This model simulates the interaction process when customers browse the web-pages of fund products. Customers click on their preferred fund products when visiting a fund...