Salazar Altamirano, Mario Alberto; Martínez-Arvizu, … - In: Revista de métodos cuantitativos para la economía y … 40 (2025), pp. 1-26
The present research analyses the influence of internal marketing on organisational commitment, mediated by job stress and job satisfaction, in the context of the Great Resignation. Justified by the need to understand the interactions between these variables to improve employee well-being and...