Emerging pesticide-free production systems in Europe could play a pivotal role in reducing pesticide use and associated risks. However, understanding of farmers' decisions to adopt these systems, and the drivers and barriers specific to different crops, remains limited. This study uses the...

The power of pet influencers in social media marketing is growing. Their vast appeal and real involvement are driving appealing marketing efforts. Petfluencers are reliable and emotive, unlike human influencers. This combination resonates with many customers and boosts conversions. The expanding...

This chapter places petfluencers in the context of the emotional economy of consumption and explores their function in modern branding. Through anthropomorphism, nostalgia, and parasocial interaction, it makes the case that animals are dynamic emotional agents rather than passive mascots that...

Peter Neary, a master of the understanding of international trade, and an international leader in the organization of the economics profession, is generally regarded as the greatest Irish economist of modern times. Known for the elegant rigour and precision with which he presented the arguments...

Peter Neary, a master of the understanding of international trade, and an international leader in the organization of the economics profession, is generally regarded as the greatest Irish economist of modern times. Known for the elegant rigour and precision with which he presented the arguments...

In the ever-evolving world of social media, new trends and influential personas emerge regularly, reshaping the way content is consumed and brands connect with audiences. Among these trends, one of the most intriguing and heartwarming phenomena is the rise of “petfluencers” — animals who...

The fact-finding visit to Austria of the PETI Committee is based on petitions 1055/2019, 0827/2020, 1102/2020, 0772/2023 with regard to the wolf population and on petition 0798/2024 on amending the EU Deforestation Regulation.