The rise of virtual influencers has introduced a new frontier for brands in the metaverse, offering unique opportunities for marketing and engagement. This chapter explores the virtual influencer phenomenon, examining how brands can strategically leverage digital creations in their campaigns. It...

"Sustainable development is development that meets the needs of the present without compromising the ability of future generations to meet their own needs. It is a combination of economic, environmental, and social elements, in that it not only focuses on alleviating pollution and resource...

This special issue explores the integration of practical wisdom and spirituality in organizational contexts, examining their complementary roles in enhancing ethical decision-making and sustainable business practices. Through five empirical and conceptual studies, the issue advances our...