Shihab, Muchsin Saggaff; Ikhsan, Ridho Bramulya; … - In: Digital business 5 (2025) 1, pp. 1-14
Consumer behavior in purchasing green products, especially food and cosmetics, is influenced by many factors. However, the role of online member group support in supporting the purchase of green products has received less attention despite the increase in the number of social media users. With...