Ashok, P.; Kanagaraj, V.; Sridevi S., Lakshmi; Krishna … - In: Innovating Cost-Efficient and Scalable Business Models …, (pp. 433-464). 2025
The Metaverse has become a giant leap in transforming the e-commerce industry by moving beyond the virtual world to the real-time, immersive virtual experience of the digital and the physical. With VR and AR, one can virtually shop from virtual stores and see 3D models and merchandise in real...