How do brands cultivate loyalty and influence consumer purchasing decisions? The Power of Brand Ownership explores the complex dynamics between branding and consumer identity within both the physical and digital realms that form our cultural landscape. Miriam J. Johnson uncovers a symbiotic...

This study investigates the application of large language models in analyzing sentiment features within the exchange rate markets. Traditional natural language processing methods, such as LDA and BERT, are effective in extracting topics from text; however, they fail to assess the relative...

“This highly engaging edited book argues that in the age of AI, consumption IS creativity. This provocative view is explored by leading thinkers on consumer creativity in a variety of contexts, from healthcare to online gaming to biohacking. A must-read for scholars of consumer behavior,...