Nor, Nik Mohd Shahril Nik Mohd; Zahari, Mohd Salehuddin Mohd - In: Innovative Trends Shaping Food Marketing and Consumption, (pp. 157-188). 2025
The evolving landscape of food consumer preferences and dietary trends has necessitated a paradigm shift in the food business, leading to the emergence of hybridization as a strategic approach to menu development. This chapter discusses the concept of menu hybridization, which combines diverse...