Rekettye, Gabor; Liu, Jonathan; Dányi, Pál - 2025 - 2nd ed. 2025.
Chapter 1: PRICING IN FOCUS -- Chapter 2: THE ECONOMICS OF PRICING -- Chapter 3: CUSTOMERS PRICE PERCEPTION -- Chapter 4: PRICE COSTS AND PROFIT -- Chapter 5: METHODS OF PRICE SETTING -- Chapter 6: PRICING STRATEGY -- Chapter 7: DYNAMIC PRICING -- Chapter 8: PRODUCT LINE PRICING AND BUNDLING --...