Purpose: This study examines the influence of TikTok videos on Pakistani Gen Z consumers' purchase intentions toward sustainable fashion brands with the mediating effect of attitudes. We also explore the direct roles of trust, entertainment, and information in shaping sustainability driven...

The natural composites are widely preferred nowadays in versatile application due to easily degradable and moderate mechanical properties when compare to polymer matrix composites. The kenaf fiber are used as reinforcement in composites wherever high flexural strength and modulus is required...

This study utilizes eight waves of the US Health and Retirement Study (HRS) and its "Leave-Behind" module (2006-2020) to explore the extent to which Locus of Control (LoC) influences the uptake of breast and prostate cancer screening. While traditional socioeconomic factors only partially...

The metaverse concept rapidly gained traction. It involves advanced technologies like AI, blockchain, IoT, and cloud computing to create an autonomous virtual world emphasizing shared experiences. This technological evolution has notably impacted consumer behaviour, particularly in e-commerce,...

This study examines how operational efficiency, credit risk, and third-party funds affect the stock prices of banks listed on the Indonesia Stock Exchange, with financial performance acting as a mediating variable. Focusing on banks included on the main board during 2020-2024, the study uses...