The metaverse concept rapidly gained traction. It involves advanced technologies like AI, blockchain, IoT, and cloud computing to create an autonomous virtual world emphasizing shared experiences. This technological evolution has notably impacted consumer behaviour, particularly in e-commerce,...

This study examines how operational efficiency, credit risk, and third-party funds affect the stock prices of banks listed on the Indonesia Stock Exchange, with financial performance acting as a mediating variable. Focusing on banks included on the main board during 2020-2024, the study uses...

This chapter delves into the influence of Artificial Intelligence (AI), Social Media, and Virtual Reality (VR) on consumer behavior, highlighting their roles in enhancing personalization and fostering brand loyalty. AI enables businesses to analyze vast amounts of data, providing tailored...