Frame of the research: Crowdfunding has emerged as a transformative fintech solution, significantly changing the financing of new projects. Among the various forms of crowdfunding, purpose-driven platforms like Kiva transcend traditional financial transactions by emphasizing social and economic...

This chapter explores how artificial intelligence (AI) is reshaping corporate social responsibility (CSR) and purpose-driven marketing to build sustainable brand equity. As consumers increasingly demand ethical and environmentally responsible practices, AI offers powerful tools to decode...