1. Introduction. 2. Sports Betting: A Brief History and Social Context. 3. How Was the Sports Betting Research Conducted?: Theory and Methodology. 4. Sports Betting and Worldview. 5. Meanings of Sports Betting. 6. Betting Skills. 7. Making the Bets. 8. Conclusions.

This book investigates the innovative trajectories of sports companies in different cultural and geographical contexts and analyzes how they manage the knowledge obtained from collaboration with end users, suppliers, and their own experiences. In doing so, it presents an empirical analysis with...

Commercial sports belong to the biggest entertainment industries in the world and, at the same time, are regularly raising antitrust concerns. This is partly due to the omnipresence of powerful market-internal regulators. These sport governing bodies set, implement, and enforce the rules and...

Commercial sports belong to the biggest entertainment industries in the world and, at the same time, are regularly raising antitrust concerns. This is partly due to the omnipresence of powerful market-internal regulators. These sport governing bodies set, implement, and enforce the rules and...