Chapter 1:Introduction -- Chapter 2:Conceptual Foundations.-Chapter 3:The Brands Identity -- Chapter4: Managing the Brand Experience -- Chapter5: Strategic Brand Management -- Chapter6: Funding Marketing -- Chapter7: Brand Remarkability Analysis and PlanningChapter8: Communication and Memory...

"This book is an essential guide for navigating the complexities of modern brand management amid technological and market upheavals. This book highlights the pivotal role artificial intelligence plays in reshaping brand strategies and offers a blueprint for leveraging these advancements to...

This study used an emic approach to examine the dynamics of online romance fraud, focusing on the migration of offenders from Nigeria to Ghana. We collected data through qualitative methods, such as semi-structured interviews and focus group discussions. Ghanaian police officers and Nigerian law...

This research investigates the multifaceted relationship between strategic business resilience and financial literacy in the green and renewable energy industry of Mexico. As Mexico transitions to sustainable energy sources, it is ever more critical to comprehend how companies formulate...