Burrell, Darrell Norman; Conley, Lauren C.; Springs, Delores - In: Enhancing Safety, Security, and Service in …, (pp. 101-140). 2025
Globally, the beauty industry stands out as one of the most competitive and dynamic sectors, consistently demonstrating resilience compared to other non-essential consumer goods markets. The COVID-19 pandemic and changing customer purchasing approaches have left many companies struggling to...