Daga, Shikha; Pandiya, Bhartrihari; Yadav, Kiran - In: Redefining Employer Branding at the Intersection of …, (pp. 155-192). 2025
Employer branding (EB) has evolved into a critical strategic function in human resource management. This study offers a bibliometric analysis of 215 SCOPUS-indexed papers on employer branding (EB), revealing key trends, thematic clusters, citation networks, and global contributors. Using...