Digital Platform brands are a fascination of our time. From one side, they look like usual web-based structural software packages, offering different services to people, but from another point of view, they link people with some emotions. We understand that digital platform organizations serve...

Municipal strategic plans are essential documents that guide the devel-opment of local communities. They establish a long-term vision, clear goals and a path for sustainable growth, taking into account the needs and desires of the community. The effective implementation of these plans can result...

An airline's strategy determines the path it will take to achieve a certain goal according to its mission, vision and values. The emergence of a crisis has a significant effect in this process, forcing it to change its approach to address the new environment it now finds itself in. The following...

Strategic management is undergoing a profound transformation as artificial intelligence (AI) reshapes the foundations of financial decision-making. Traditional approaches, built on human judgment, hierarchical coordination, and historical forecasting, are increasingly complemented—and at times...

ForewordPreface1. Strategic management2. Garment industry3. Strategic marketing in garment industry4. Strategic management in garment industry5. Strategic methods6. Organizational behaviourReferencesIndex

In an increasingly globalized academic landscape, internationalization has become a strategic priority for higher education institutions (HEIs). This chapter explores the systematic management of internationalization efforts, aligning them with institutional goals to enhance research output,...

Although innovation is a necessity for growth, its journey is complex, uncertain and full of failures. This book takes a holistic approach to address innovation practices in different organizations and in different parts of the world. It highlights the interplay between the markets, technology,...

Introduction -- Focus and Relevance -- Literature Review and Research Gaps -- Structure and Contribution of the Studies -- Further Remarks -- Study 1: E-Commerce Firms’ Geographic Scope. Roles of Intangible Resources and Country-Specific Moderators -- Introduction -- Conceptualization and...