This chapter will delve into defining strategic planning, crisis, crisis management, crisis management models, risk management frameworks used in crisis management, the role of leadership in crisis management, organizational culture, and resilience, communication as a tool for resilience,...

In recent decades, the incorporation of AI in the strategic planning process is revolutionized the business model by improving the efficiency of decision-making, operations, and customer relationship management. AI provides the means for organizations to handle large volumes of data almost...

The competitive business world that we have today is characterized by a high range of unpredictability and uncertainty that dramatically impacts business models, consumer trends, and competitive tactics. The industries are frequently stressed and forced into damaging conditions like industry...

This chapter explores strategic planning in fluid environments of constant change and uncertainty. Traditional rigid planning methods are increasingly ineffective in today's dynamic business landscape. Two key approaches are proposed: scenario planning and Agile methodologies. Scenario planning...

Academics and politicians agree that airport infrastructure boosts regional economic development, connectivity, and competitiveness. Airport infrastructure in Northern Malaysia is essential for attracting Foreign Direct Investments (FDI), tourism, trade, and logistics. Due to its proximity to...