Mobile marketing has become a vital component of business strategies in the digital age, offering unique opportunities to engage customers through personalized, real-time experiences. This chapter explores effective strategies, best practices, and common pitfalls associated with mobile marketing...

Africa is vulnerable to the impacts of climate change despite its minimal contribution to global greenhouse gas emissions. The continent’s burden manifests in shifting weather patterns which threatens food security and economic stability, compounded by a growing population. This paper is a...

This study investigates the criminal use and abuse of artificial intelligence (AI), exploring the effectiveness of various mitigation strategies. It employs a mixed-methods approach, combining quantitative data from a survey of 211 experts with qualitative insights from academic, governmental,...

Based on the analysis of the current state of international markets, the article reveals the main problematic issues of creating an effective strategy for companies to enter them. The criteria and approaches to the segmentation of international markets are also disclosed. Priority directions for...

In the evolving landscape of project management, integrating Artificial Intelligence (AI) offers entrepreneurs unprecedented opportunities to enhance operational efficiency, mitigate risks, and achieve strategic goals. This book chapter explores key strategies to optimise return on investment...

The objective of this study was to find out the strategies that would be effective for developing Afrocentric career coaching programmes for neurodiverse college students. As part of the qualitative research design, semi-structured interviews and focus group discussions were conducted. The...

Medical device integration systems interconnect medical devices and systems smoothly and automatically, changing the applications of the modern medical world. This chapter, “Strategies for Development, Scalability, and Maintenance of Medical Device Integration Systems: A Comprehensive Guide,...