The Segmentation, Targeting, and Positioning (STP) framework remains a cornerstone of strategic marketing, enabling firms to effectively reach and influence their intended audiences. In this chapter, we revisit the classic STP model through a modern lens—accounting for the proliferation of...

This study investigates whether family firms are less prone to corporate social responsibility (CSR) decoupling. By analyzing 34,588 firm-year observations across 41 countries (2006-2017) using panel regression on STATA 18 software, study finds that family firms exhibit significantly lower...

This study investigates whether family firms are less prone to corporate social responsibility (CSR) decoupling. By analyzing 34,588 firm-year observations across 41 countries (2006-2017) using panel regression on STATA 18 software, study finds that family firms exhibit significantly lower...