This study analyzes how social media platforms enhance sustainable brand communication through a bibliometric analysis and systematic literature review using the TCCM approach. It uncovers key trends and developments in sustainable branding via social media, revealing a rapid growth in...

"This book will endeavor to furnish pertinent theoretical frameworks alongside the latest empirical research findings within the domain of sustainable ecosystem in business with special reference to social perspectives"-- Provided by publisher

"This book stands on the shoulders of sustainability engineering insights to identify blind spots in conventional business, engineering, and environmental school curricula that result in substantial missed opportunities. Harvesting these financial gains provides resources to secure environmental...

As the world increasingly grapples with environmental challenges, businesses are turning to data science and artificial intelligence (AI) to forge sustainable models that drive both economic and ecological benefits. This chapter explores the transformative potential of eco-analytics in reshaping...

This study aims to examine the growing emphasis on sustainable business practices in Bangladesh, focusing on bridging the gap between corporate strategies and consumer expectations. It explores the alignment between businesses' Environmental, Social and Governance (ESG) initiatives and consumer...

Sustainability being the buzz word, in the context of Sustainable Development Goals (SDGs) and increasing climate change issues, has attracted the attention of academic and industrial researchers. Consequently, the number of research attempts on sustainability has escalated to quench the soaring...