Channa, Amit; Sharma, Ankit; Jain, Aayushi; Malhotra, Parul - In: Driving Business Success Through Eco-Friendly Strategies, (pp. 441-464). 2025
In the era of rapid digital transformation, sustainability narratives have gained significant traction as a powerful tool to engage audiences across diverse platforms. This chapter explores the evolving role of storytelling in promoting environmental consciousness through digital media. By...