The changing climate, heightened pressures in trade, and advanced cross-border procedures render the logistics systems appropriate to be flexible, smart, and green. This is known as Neuro-Environmental AI, which is a unified set of neural learning, symbolic reasoning, and real-time environmental...

This chapter investigates how neurogastronomy, artificial intelligence, and taste projection technologies are combining in marketing to provide multi-sensory, personalised consumer experiences. Neuroscientific insights are integrated with technologies such as AI-powered recommendation systems...

Mit Beweisen aus der Hirnforschung führen -- Gehirngerechte Führung braucht Wissen -- Status quo in der Führungspraxis -- Zukunft von Führung -- Kommunikativ kompetent führen -- Führung erfordert typengerechte Kommunikation -- Mitarbeiterentwicklung durch Feedforward -- Führung spielend...

Traditional marketing research methods have many limitations, including high time and cost requirements and a limited ability to draw conclusions about actual consumer behavior as opposed to declared intentions. These challenges have prompted growing interest in neuromarketing, which...

AI-powered neural marketing has transformed how organisations view and influence consumers. Emotion identification, real-time tracking, and prediction models assist AI-based neuromarketing in explaining subconscious decision-making. Traditional marketing leverages superficial data. The moral and...

Neuromarketing, an interdisciplinary field merging neuroscience and marketing, aims to understand consumer behavior by examining the neural processes behind decision-making and preferences. This paper explores the potential and challenges of neuromarketing, which, by using tools like fMRI and...

"This book delves into the practical applications and real value of neuromarketing. It examines the role of artificial intelligence in this increasingly data-driven approach and how neural technologies are driving the development of effective marketing campaigns"-- Provided by publisher.

This chapter explores the neuromarketing foundations of digital influencer effectiveness by integrating insights from neuroscience, psychology, and marketing. It examines how influencers stimulate neural reward pathways, evoke emotional resonance, and build parasocial relationships that shape...