Free user innovation refers to functionally novel products, services, or processes developed by consumers at their own expense and during their unpaid discretionary time. These innovations are not protected by their developers and are freely accessible to anyone. This phenomenon occurs within...

The design process has evolved over the last century and came into formal education of design during the 1960s with the distinction of graphic arts made more complex by the introduction of user-centered philosophy. Of note is the double diamond process formed by the Design Council in 2005, which...

Digitalization has emerged as a transformative force, reshaping traditional business models and driving socioeconomic, environmental, and governance progress. As a cornerstone of Industry 4.0, digitalization integrates tools like the Internet of Things (IoT), artificial intelligence (AI), and...

Corporate decline and turnaround have long been an important topic of study for strategic management scholars. This stream of research has explored why organizations decline and what sorts of actions their leaders take to achieve successful performance turnaround. The emergence of powerful...

This chapter discusses futurism and its origins, disciplinary applications and breadth, defines strategic communication management, and offers issues management as a basis of futuristic issue identification and problem solving. A complex and technology-driven future for communication and...

Amid global challenges like climate change and inequality, the United Nations’ Sustainable Development Goals (SDGs) offer a framework for aligning business with societal and environmental goals. This chapter examines marketing's critical role in advancing the SDGs by influencing consumer...

Teaching Macroeconomics: A Modern and Inclusive Approach is written for educators seeking practical guidance to enhance student engagement and learning of macroeconomics. The aim is to increase the subject's relevance and student engagement while explaining fundamental pedagogical methods to...

This chapter frames the book with a discussion of key issues related to entrepreneurship and gender in the developing world. Entrepreneurial activity is diverse, and not all of it represents decent work as defined by the International Labour Organization. Although many countries are pushing for...

The concept of a circular bioeconomy (CBE) addresses both what to achieve in terms of making resource use sustainable through circularity and how to achieve this through the production and use of biological resources, products, and processes. The transition towards a more CBE is challenging...