This study examines the role of brick-and-mortar retail store attributes (SA) on consumers' brand loyalty and perceived value (PV), which consequently influence repurchase and word-of-mouth (WOM) behavior.Data were collected through a structured survey administered to 374 shoppers at leading...

As carbon footprint product labels (CFPL) gain prominence as tools for encouraging environmentally responsible consumption, it becomes increasingly important to explore how consumers interpret and respond to such information. This study applies the Value-Belief-Norm (VBN) framework to...

As carbon footprint product labels (CFPL) gain prominence as tools for encouraging environmentally responsible consumption, it becomes increasingly important to explore how consumers interpret and respond to such information. This study applies the Value-Belief-Norm (VBN) framework to...

1: Introduction 2: National identity and nation building 3: Political structure and government 4: Economic development and social policy 5: Foreign policy and international diplomacy 6: Race, ethnicity, and Indigeneity 7: Social movements and gender equality 8: Cities and public security 9:...

"With the aim to synthesize and simplify the core concepts of corporate communications, this book offers a clear look at the history of the discipline and profession with attention to essential principles for practice. This book focuses on corporate communications as the art and craft of...