Winkel, Doan; Wilcox, Justin; Mammano, Federico - In: Developing entrepreneurial mindsets, ideas, and …, (pp. 164-176). 2025
When learners develop ideas that focus on solutions instead of problems, they do not solve a real problem for real people, do not serve a niche market that is accessible to the learner, and do not have any potential to scale their idea. As a result, the business models they work on copy existing...