The enterprise metaverse is a groundbreaking shift in how businesses operate, collaborate, and evolve. It offers smooth virtual workplaces, enhanced education, and innovative data-driven business models through the integration of virtual reality, blockchain, artificial intelligence, cloud...

Green Deals have been introduced across Western economies as large-scale, mission-oriented innovation policies (MOIPs) intended to combine economic growth with environmental sustainability. Rooted in the concept of an "entrepreneurial state," these initiatives reflect renewed confidence in...

Brand equity ceases to exist as a fixed entity but as a dynamic and perceptual process which is influenced by visual interactions in real time. This chapter will discuss how generative AI, with the help of such devices as GANs, diffusion models, and computer vision, can be used to analyze brand...