As an international actor in the higher education landscape, AACSB has both observed and contributed to the shifting mindsets towards more active engagement of business schools in their community, responding to stakeholders’ needs and expectations within and beyond the classroom, which results...

MBAs are professional programs largely focused on improving the career opportunities of graduates, often in consulting. While some programs include consulting projects to provide real-world experiential learning, it is not clear how students develop the needed skills for this activity. A case...

In this chapter, we present a case of the diffusion of innovations theory as a theory and framework for strategic communication. More specifically, we focus on theorizing strategic information diffusion as a form of strategic communication, with strategic information diffusion defined as the...

In the age of digital globalization, this research investigates the scaling strategies of creative industries, contrasting the mature TV series industry with the nascent computer game industry. Türkiye's unique blend of Eastern and Western influences and its recent rise in these areas offer a...

The chapter explores how marketing technologies can drive progress toward SDG 12, which focuses on responsible consumption and production. It emphasizes the integration of traceability technologies such as blockchain and IoT with consumer-facing marketing technologies like AR, QR codes, and...

The bulk of dynamical models in economic theory are ergodic. Behavioral models constructed using expected utility theory, including all standard macroeconomic models, are ergodic. However, the bulk of socio-economic phenomena, including institutions, are creative, emergent, self-organized, and...

Asset tokenization and NFTs are rapidly evolving within the crypto industry, with their true potential yet to be fully realized. This chapter explores their potential to revolutionize traditional investment methods. Through a systematic literature review, we will comprehensively examine...

Entrepreneurship has moved online, bringing new opportunities and challenges through innovative digital business models. While much research focuses on exploiting platform technologies for new ventures, less attention is given to alternative business models that balance people, planet, and...

This chapter builds a new theoretical framework for exploring whether global recycling networks (GRNs) are economically, socially, and environmentally sustainable. In applying this theoretical framework to vignettes of global clothing recycling, e-waste recycling, and ship breaking and...