Purpose This study aims to measure the integrated impact of big data analytics and artificial intelligence (BDA-AI) adoption by using the ChatGPT generative AI online platform as a BDA-AI tool on the operational and environmental performance. Design/methodology/approach This study considers...

Purpose This study aims to examine the key antecedents influencing the private firm’s intention to adopt big data analytics (BDA) in developing economies. To do so, the study follows the sequential explanatory approach. Design/methodology/approach To test the hypothesized model that draws on...

One of the newest ideas in the travel industry is leisure travel, and as it has grown, more attention is being paid to the demands of business travellers who like to have some downtime while away from their destination. Globally, most of the business travelers, especially millennials choose...

Purpose - Switching behavior is predominantly seen in the consumer buying behavior of the mobile industry. This research aims to identify the factors influencing consumers to switch from their present mobile service provider. The consumer of the mobile industry operates in a dynamic and...