Abstract This study explores the significance of homestays in India as a tool for sustainable tourism, community development and cultural immersion. It begins by outlining the evolution of tourism in India and the rise of homestays, emphasising their role in providing authentic local...

The spatial spread of coworking spaces (CWSs) from the large metro areas to rural areas can be analyzed through the lens of the theory of spatial diffusion of innovations: working in a CWS is an organizational innovation adopted by pioneers, then by followers. Given the scarcity of statistics...

Abstract Personal financial management is gaining momentum in modern society, as it plays a vital role in shaping the financial behaviour of people looking forward to adequate financial well-being. Hence, people in general and the weaker sections of society in particular are expected to show...

Today's marketing is dominated by decision-making based on artificial intelligence and machine learning. This study focuses on one semi- and unsupervised machine learning technique, generative adversarial networks (GANs). GANs are a type of deep learning architecture capable of generating new...

Introduction : Micro, small, and medium enterprises (MSME) have long been viable in the Indian economy. In the case of post-COVID-19, 20–40% of MSMEs in government can be permanently closed. The state should pay special attention to MSMEs for survival (Min, 2023). Purpose : This chapter...

Abstract Although many scholars have investigated different aspects of the notion of innovation ambidexterity, the conceptualization of examining this concept in a technological setting remained unclear, as no serious attempts have been made to figure out the core concept of innovation...

Abstract Background music is considered an intangible element but has a close attachment to emotional reaction and memory. Background music is constantly present in our everyday lives, whether for distraction, recreation or mood enhancement. It can be heard in the supermarket, in lifts, cafés...

Since the mid-1990s the literature on relationships between intellectual property rights (IPRs) and international trade has grown deeper and broader. This chapter reviews recent developments, emphasizing novel empirical contributions. After highlighting difficulties in achieving clear results,...