Lindgreen, Adam; Di Benedetto, C. Anthony; Brodie, … - In: How to fast-track your academic career : a guide for …, (pp. 97-107). 2024
As an applied social science, business-to-business research is inherently cross-disciplinary. The general theories that provide insight into business relationships, systems, and markets have disciplinary foundations in the economics, psychology, sociology, and management disciplines. When...