Lindgreen, Adam; Di Benedetto, C. Anthony; Brodie, … - In: How to achieve societal impact through engaged and …, (pp. 137-148). 2024
As an applied social science, business-to-business research is inherently cross-disciplinary. The general theories that provide insight into business relationships, systems, and markets have their foundations in the economics, psychology, sociology, and management disciplines. However, when...