Introduction : The word consists of different phonemes, which are interconnected to form a meaningful word, since phonemes as a single phoneme have no meaning, but their union forms the meaning of the word. Purpose : Since the phonemes in the Albanian language, both vowels and consonants, have...

Online merchants may draw users to pay for products or services by leveraging influencer endorsements. However, little is known about how influencer endorsements affect users’ willingness to pay for knowledge products, whose quality is usually difficult to assess prior to consumption. To...

Multinational enterprises (MNEs) in the agri-food sector are continuously transforming their global value chains (GVCs) to address sustainable development challenges of food security (SDG2) and climate change (SDG13). However, the central role of non-governmental organisations (NGOs) in...

Planners as state agents evolve methods for equitable and supportive distributions of public facilities and services. In doing so, planners apply theories of economics, geography, politics, and sociology to model urban growth and forecast the need for infrastructure services. The role of...

Abstract The context of skill creation and its development is fundamental to sustainable economic growth with vertical improvement in well-being. Now when it comes to the case of less developed countries, the implication of international trade in skill formation takes an idiosyncratic shape so...

Business schools and universities have witnessed a rapid increase in stress and well-being challenges among their students, impacting learning negatively and causing student dropouts. To provide an understanding of this new reality, we draw on results from an ongoing research project on student...

Abstract Exploring historically significant and often eerie locations, dark tourism has surged in popularity lately. With advancing technology, online platforms have become influential tools that amplify the dark tourism encounter. This research delves into how online platforms contribute to...

Abstract The current study is a review-based analysis combined with some case studies that focuses on establishing a link between artificial intelligence (AI) and the emerging trends of regenerative tourism and green destinations. Regenerative tourism and green destinations are the new hallmark,...

In this chapter, we untangle the searchable and experiential dimensions of quality responses to entry by counterfeiters in emerging markets with weak intellectual property rights. Our theoretical framework analyzes the market equilibria under competition with non-deceptive counterfeiting and...

Human life has been unfavourably impacted by COVID-19, which has impacted the entire planet. Contrastingly, it is now crucial to discern the significance of health in human life and pay more attention to protecting health. Owing to COVID-19's influence on lifestyle, it is evident that the...