Phillips, Chelsea; Becker, Marc; Odekerken-Schröder, Gaby - In: The impact of digitalization on current marketing strategies, (pp. 97-115). 2024
Service robots present a new frontier in the provision of services, with far-reaching implications for customers and managers alike. The purpose of this chapter is to examine how service robots impact service providers' current marketing strategies. For this, the authors perform an integrative,...