Gujar, Sunita Vaibhav; Karuppannan, A.; Maheswari, M.; … - In: Impact of Digital Transformation on Business Growth and …, (pp. 513-546). 2025
This chapter discusses the need for agile online marketing techniques to support rapid growth in the mechanical product industry, addressing the limitations of traditional marketing strategies in the fast-paced digital landscape, focusing on adaptation, customer-centric thinking, and fact-based...