Rishi, Bikramjit; Shiva, Atul; Israney, Ritika Sharma - In: Asia Pacific Journal of Marketing and Logistics 36 (2024) 12, pp. 3533-3552
Purpose The phenomenal growth in dog ownership, dog-related products and services consumption, and the development of the pet industry emphasizes the need for a deeper understanding of dog-human companionship. This study explored different dimensions of willingness to buy and pay for dog-human...