Purpose Escalating uncertainty surrounding brand communications has intensified consumer demands for transparency. Many definitions link transparency to the quantity of shared information, yet more information might not alleviate consumer uncertainty. The purpose of this paper is to develop a...

The COVID-19 pandemic forced many people to shift how to they engage in work and consumption behaviors. This study examines the remote working conditions that influence employee stress and whether work related stress influenced consumer-based coping behaviors in the height of the pandemic. Data...

The COVID-19 pandemic forced many people to shift how to they engage in work and consumption behaviors. This study examines the remote working conditions that influence employee stress and whether work related stress influenced consumer-based coping behaviors in the height of the pandemic. Data...

Purpose This paper aims to evaluate and structure the basic heuristics consumers use in evaluating word-of-mouth (WOM) about luxury hotel brands while analyzing the impact of deception in online consumer reviews. Design/methodology/approach The research used a two-study mixed-methods approach,...