Purpose Online fashion retailers offer body measurement guidance, alongside their target consumer body size charts and fit information, to help consumers select the right size garment as the garment cannot be tried on. Its use by retailers suggests it can act as a means of mitigating garment...

Purpose The purpose of this paper is to measure the effects of religiosity and advertising on consumers’ patronage of halal industry in Nigeria. Design/methodology/approach Data for the study was collected using questionnaire survey. The collected data was analyzed using Tobit and ordered...

Background: Diverse marketing channels have been developed with the advent of digitalization. In the fresh food and grocery retail sector, consumers may have a large choice of channels to shop from. In this case, an analysis of their behavior is crucial for retailers. Therefore, the present...