Purpose Amidst escalating sustainability challenges, product and brand managers face a pressing need to foster responsible consumption and marketing strategies. Guided by the theory of planned behavior, this paper aims to explore consumers’ motivation to purchase second-hand clothing, a type...

This paper contributes to understanding consumers' retail payment preferences and digitalisation in personal finances. We focus on the acceptance of cashless payments in everyday situations and the use of mobile banking apps in the euro area, where the payment services market has changed...

This paper contributes to understanding consumers' retail payment preferences and digitalisation in personal finances. We focus on the acceptance of cashless payments in everyday situations and the use of mobile banking apps in the euro area, where the payment services market has changed...

Influencer marketing has established itself as a popular advertising strategy and it can be assumed that it will continue to grow. Some companies have started to create or collaborate with virtual influencers to support their campaigns. Virtual influencers have grown in popularity in recent...

Influencer marketing has established itself as a popular advertising strategy and it can be assumed that it will continue to grow. Some companies have started to create or collaborate with virtual influencers to support their campaigns. Virtual influencers have grown in popularity in recent...