The concept of country branding, also referred to as nation or place branding, involves the creation and management of a nation’s image and products to promote various aspects of its identity. This study conducted a systematic review of country branding studies based on articles published...

The concept of country branding, also referred to as nation or place branding, involves the creation and management of a nation's image and products to promote various aspects of its identity. This study conducted a systematic review of country branding studies based on articles published...

Between 2000 and 2022, Burkina Faso's economic output has more than tripled in real terms, but this has not translated into significant reductions in the number in extreme poverty. Economic growth has been highly volatile due to exposure to weather and climate shocks, political instability and...