The purpose of this article is to investigate the drivers and barriers to broadband adoption/use by food and drink micro-business owner-managers based in remote-rural Scotland. This study adopts a mixed methods approach consisting of 141 questionnaires involving rural restaurants, which is then...

Purpose This study examines how channel integration quality influences consumer behavior-specifically satisfaction, purchase intentions, and brand loyalty-in omnichannel and multi-channel retail environments. It aims to highlight cross-country differences by comparing the Turkish and Kazakhstani...