The contemporary academic landscape necessitates effective communication beyond traditional publications. This chapter explores the concept of personal branding, focusing on the importance of crafting an authentic narrative for academics. We argue that by strategically constructing a narrative...

The couture industry and artificial intelligence (AI) have come together to create a dynamic paradigm shift in the creation of unique consumer experiences. AI has become a transformational force in the ever-changing fashion industry, transforming the relationship between designers and consumers...

The chapter under discussion is devoted to analyzing social media and its impact on managing brand image, improving customer involvement, and growing the hospitality industry. The last concerns how Marriott International and Four Seasons Hotels and Resorts develop channel-specific strategies,...