Lee, Yo Han; Sung, Yoon Tae; Jung, Hoyoon - In: Sport, Business and Management: An International Journal 14 (2024) 5/6, pp. 667-684
Purpose This study examines the impact of outcome uncertainty on the National Football League (NFL) secondary ticket market prices. As a demand-driven market, it is essential to comprehend how resellers respond to outcome uncertainty, one of the consumer demand factors in sports....