Latreche, Hela; Bellahcene, Mohammed; Dutot, Vincent - In: International Journal of Bank Marketing 42 (2024) 7, pp. 1760-1788
Purpose This paper explores the effect of individual information technology culture archetypes on the perceived ease of use and perceived usefulness of e-banking customers. Design/methodology/approach A multi-stage approach was used. First, a cluster analysis was performed (based on a survey of...