Priyaadarshini, R.G.; Jena, Lalatendu Kesari - In: Journal of Asia Business Studies 18 (2024) 4, pp. 984-1003
Purpose The paper aims to propose and validate a process-based model to enhance managerial effectiveness among micro, small and medium enterprises (MSMEs). It has been observed that business uncertainties and inadequate financial resources that MSME entrepreneurs and managers face require them...