Loan, Nguyen Thi; Libo-on, Rowena Monzon; Linh, Truong Tuan - In: Cogent Business & Management 11 (2024) 1, pp. 1-15
This study examined the impact of social media usage on students’ entrepreneurial intentions, making a novel contribution by extending the Theory of Planned Behavior (TPB). Specifically, two additional variables were introduced into the TPB framework: social media and perceived risk. Employing...