"Today more than ever Department Chairs need to be equipped with strategies to lead their departments to success in research. The Strategic Department Chair: Leading for Academic Research Success provides techniques not only to cultivate a department that is successful in research, but to...

Social media has become an essential tool for marketing communication in the hospitality sector, facilitating customer awareness, enhancing brand recognition, and supporting business growth. Its influence on consumer behavior has encouraged hospitality organizations, including hotels and...

There have been transformations in customer behavior due to the advent of digital technologies into the field of Islamic financial services like Takaful and Bancassurance. This chapter will discuss Islamic marketing's strategically evolution focusing on AI, social media, and digital...

ue to Trump Administration policies, Europe faces a new economic geography. In essence, European economies have lost insurance of various types previously provided by the U.S. The European Union has more agency to shape its new environment and more opportunities for gains than is commonly...

This chapter explores how energy management has moved to the center of strategic decision-making in the aviation sector as airports and airlines face growing energy price uncertainty and stronger climate commitments. Rather than treating energy solely as an operational efficiency issue, the...

The strategic evolution from omnichannel to metachannel marketing explores the progression of digital marketing and its shift to metachannel. This book examines the convergence of physical and digital realms, which is providing a new paradigm in which extreme personalization, interactivity, and...

Strategic evolution of Islamic marketing in Takaful and Bancassurance is restructuring the financial landscape in Pakistan, where Shariah-Compliant Financial Products are coming. This chapter studies the influence of Islamic values, digital narratives, and ethical considerations on consumer...