Haridasan, Anu C.; Xavier, Naveenraj; Krishnan, Mari … - In: Strategic Blueprints for AI-Driven Marketing in the …, (pp. 495-528). 2025
Artificial Intelligence in marketing has revolutionized business-consumer engagement, offering unprecedented opportunities for personalization and innovation. However, alongside these advancements, the practice of “AI washing”—the deliberate misrepresentation of AI capabilities for...