This study examines the dynamics of human reliance on algorithmic advice in a situation with strategic interaction. Participants played the strategic game of Rock–Paper–Scissors (RPS) under various conditions, receiving algorithmic decision support while facing human or algorithmic...

Sensory marketing plays a significant role in providing consumers with experiential marketing experiences. It involves engaging consumers through their senses of sight, hearing, smell, touch, and taste. By appealing to these senses, marketers can effectively reach out to consumers and create...

Purpose Adopting a self-congruence theory (SCT) and service dominant logic (SDL)-informed perspectives; we develop a model that investigates the interface between social media involvement (SMI), self-brand congruence (SBC), customer-brand engagement (CBE), brand co-creation behavior (BCB), brand...

We document novel facts on the exit and reentry margins of stock market participation by retail investors using detailed administrative data on every Norwegian resident from 1993 to 2016. Contrary to the conventional view that individuals either never or always participate in the stock market,...

The intricate dynamics of supply chain collaboration within the aquaculture industry underscore the need for a comprehensive understanding of how various forms of capital and information sharing influence collaborative efforts. This study addresses this necessity by integrating intellectual...