Artificial intelligence (AI) has become a transformative force across industries, including advertising, where its integration reshapes the creation and delivery of advertising messages. This paper explores the relationship between the perception of advertising creation and the integration of...

Artificial intelligence (AI) has become a transformative force across industries, including advertising, where its integration reshapes the creation and delivery of advertising messages. This paper explores the relationship between the perception of advertising creation and the integration of...

The impact of artificial intelligence (AI) on the hospitality industry is transforming marketing strategies, enhancing competitive advantage by offering businesses deeper customer insights through personalized applications and effective communication. AI-driven algorithms analyze customer...

This study utilizes 3,682 full-time workers to examine perceptions of AI-induced job displacement risk and evaluate AI's potential complementary effects on labor. By distinguishing between these variables, the research identifies which worker characteristics and industries are most affected by...